SOLUTIONS
Pet Food
For brand private traffic and retail scenarios, this solution centers on breed recognition, body-condition assessment and knowledge Q&A, upgrading feeding advice and user operations from experience-driven to data-driven to improve repeat purchases and user asset accumulation.
Industry pain points
Feeding is not precise
There is little body-condition or eating-data support for feeding advice.
Hard to reach users
Repeat purchases depend on promotions instead of ongoing service.
Homogeneous content
Brand content lacks differentiated expert capability.
Solution architecture
Entry layer
Capability layer
Platform layer
Application layer
Business value
Personalized
Breed-specific feeding plans
+Repeat
Service-driven repeat purchases
60%
Auto-answer for common questions
Accumulation
User and pet profile assets
Key Features
Personalized feeding
Build plans from breed, condition and eating data.
Service-driven repeat purchases
Shift from promotion-led to service-led relationships.
Lower cost, higher efficiency
Auto-answer common questions and reduce labor cost.
Data asset accumulation
User and pet profiles keep growing to support iteration.